Trump is plain ‘weird’: how Kamala Harris’ meme-fied campaign is leveraging social media and Gen Z culture

Last week, presumptive US Democratic nominee Kamala Harris delivered one of the most important messages of her presidential campaign so far:

I’ve heard that recently I’ve been on the ‘For You’ page, so I thought I would get on here myself.

She wasn’t speaking to a typical crowd of supporters at a campaign rally, or to journalists at a White House press conference – but to an audience of 20 million TikTok users.