Organic Valley turning pasture into green ‘buzz-worthy’ billboard on Minnesota farm

When traveling out of Minneapolis St. Paul International Airport this fall, be on the lookout for some strange crop circles just south of the cities. Cows are grazing around fences on the Zweber Family Farm near Elko New Market to spell out “buzz-worthy” in overgrown pasture — a green billboard if there ever was one. Organic Valley enlisted three of its dairy farming families in Wisconsin, Minnesota and Maryland to promote not its milk but the grass that creates it. “Why did our cows graze a giant message visible from...