LVMH Bets on AI to Navigate Luxury Goods Slowdown

LVMH said artificial intelligence and agents will be key to navigating a broad slowdown and waning consumer demand in the luxury goods segment.

Over the past four years, the conglomerate has worked with Google Cloud to build a central data platform, housing data from its 75 brands, known as maisons. It’s now applying predictive AI, generative AI and agents in areas like supply chain planning, pricing, product design, marketing and personalization, all with the goal of maintaining and growing market share and improving operational efficiency.